The days of blind e-mail blasts through e-mail platforms like Constant Contact, iContact, Mail Chimp and the like are finally behind us. Those specific blast efforts were mostly based on hope; send a batch and hope an acceptable percentage of recipients read the email and follow through with your requests for action.
Breathe a sigh of relief, because the answer to the wasted efforts and time spent on e-mail blasts is: Marketing Automation. However, even with Marketing Automation and its benefits “buzzing” now, the comprehensive benefits from this technology are not realized unless the platform is integrated with your company’s CRM system.
Luckily, Tricension has recently teamed up with Net-Results to create a CRM and Marketing Automation dream team for any company currently struggling with undesirable Business Intelligence systems, or even for new companies in need of expanding their basic marketing technology. This dream team is built to tackle any task or situation, as Net-Results is a market leader in Marketing Automation, and Tricension is an outstanding consulting firm for business process improvement and software development with Microsoft CRM. Through Tricension, your company is able to set up a pipeline within Microsoft CRM. This pipeline is crucial to the development of new Contacts and Leads, and easily allows an individual to track every prospect. Although the CRM pipeline is an extremely helpful tool within itself, when combined with the beneficial aspects of Net-Results and Marketing Automation, it allows for an even easier way to track specific Leads and see which ones are closer to developing into Accounts. By targeting these specific Leads, your company is then able to develop behavioral-based campaigns, which most often turns into the specific Leads becoming Accounts because of individualized attention given to them during a time in which they were not entirely committed. Through the seamless integration of Tricension and Net-Results, CRM users are able to obtain a complete view into the interactions and activity of Leads or potential customers through recent communications, web activity, lead scoring, and any social networking activity.
Specifically, the benefits are invaluable, as your company enjoys the luxuries of:
The automatic synchronization of all Microsoft Dynamics CRM Leads, Contacts, Accounts, Campaigns, and Marketing lists within your company’s pipeline
Establishing workflow to:
Alert Sales Representatives of a Sales Ready Lead
Create any necessary literature to answer any questions for potential Leads
Send product samples
Generate any other processes unique to your company to close sales
Gaining specific knowledge of your company’s Leads through:
Recent communications between any Leads and members of your company
Website activity of anyone accessing your website for more information
Activity linked between any Leads and the social network of your company
All of these aspects provide a powerful insight for any business to see deeper into prospects and potential Leads, and thus makes it an outstanding service for any company looking to take the next step towards an integrated marketing system. The product has a CRM plug-in component that is licensed and installed within the Dynamics CRM environment (hosted or on-premise). Set-up is easy, and generally takes a couple of hours to get up and running. There is a one-time license and setup fee of $500.
Do yourself and your company a favor, and take advantage of a complete, integrated Marketing Automation system to further the success of your company. The benefits are invaluable, and the support you’ll receive from both Tricension and Net-Results will ensure the success of your future. For further information or any questions, please contact firstname.lastname@example.org.