Why go with a CRM company instead of a company that does CRM? Read that carefully — a small change in phrasing can make a big difference for your organization.
When you and your team look for the right CRM solution, you’ll likely find both CRM companies and companies that offer a CRM product. Microsoft offers its full suite of products to all its hosting providers, leaving the door open for many companies to offer everything . . . whether they have the expertise in it or not.
In the same way that you’ll get better pasta from an Italian restaurant than an all-you-can-eat buffet, choosing a company that specializes in CRM can impact many aspects of your experience.
Hosting providers may dabble in CRM but hold little expertise. Ever heard the phrase “jack of all trades, master of none”? Frequently, these companies may have just one or two employees who are familiar with the product, and may or may not hold certifications. Professionals with a limited CRM skill set may know just enough about the project to get you rolling, but may not know how to make the software work effectively for your company.
Choosing a CRM company instead of a company that does CRM allows you to get the right solutions to your problem. When we speak about CRM, we speak about it from a position of true knowledge. Some companies may offer a CRM product in addition to other software suites, but rarely does their staff have a deep knowledge of the product. When you come to a CRM company with a problem, you get the best solution, based on solid experience and expertise. A CRM company will help your CRM to work for your business, not the other way around.
Expect better training from a CRM company. With every client, we conduct a thorough training — and so we’ve learned a thing or two over time about how to set your team up for success. Our trainings can cover just the basics or take an in-depth look at your entire system; we’ll customize the training for your company’s needs.
Because CRM is they key offering, a CRM company can offer better ongoing support as well. At Tricension, we have a full staff of programmers, developers and CRM professionals who have dedicated knowledge and are ready to help. Companies that offer CRM products may be unable to assist your company with changes. But a CRM company is able to support you in everything from upgrades to integration to customization. And we take tech support seriously at Tricension, with a 24/7 service hotline.
Finally, choosing a CRM company can have a positive impact on your bottom line. Choosing an expert isn’t always more expensive. Our experience and depth means we may have already developed just the feature you need for another client. With our large code base, we’re rarely starting from scratch. And this results in lower development costs, and often a faster process from start to finish, saving your team time and money.
At CRMPoint, CRM is the only thing we do. We’re masters at our craft, and can get you the right solutions to your CRM problems. Your company will benefit from better training and customer support, plus a stronger bottom line.
So how can we help? Get in touch with our team and let’s get started.